A while back I wrote about Twitter etiquette and unfollowing, and I think it’s time to update this post. I recently did another unfollow purge and it’s great to have control of my feed again. Living overseas has given me a special perspective on Twitter. Thanks to a 13-hour time difference, I get a totally different experience than most of you in America. I can only interact when you all are going to sleep or just heading to work, and the rest of the day, I fall into the dreaded window of prescheduled tweets. Alternately, if you don’t preschedule, I might not have seen a tweet from you in months (and vice versa). Here are some recent reasons I’ve unfollowed accounts:
1. STOP TWEETING YOUR BOOK PITCH. Every so often is fine, if you’re into that sort of thing, but when I’m seeing it every day, multiple times a day? Nope. Buh-bye.
2. Our schedules don’t jive. If we can’t interact and never see each other online, why bother following? This is mostly a product of my crazy time zone, but it applies to everyone.
3. You have thousands of followers and we’ve never interacted. The number of followers isn’t so much the problem—my main issue is the lack of reciprocation and flood of RTs from those 10,000 other accounts that have nothing to do with my interests.
4. Content overload. Following too many accounts was drowning my feed. Obviously, I could make lists to deal with this, but I don’t like sift through multiple tweet streams or digging to find the content that I care about. Trimming out the chronic RTers did wonders.
5. Reverse content overload. This gets back to #3. If I’m drowning in info following 500 people, I know you’re a disaster at 5000. Maybe you make use of lists better than I do and have a way to filter your content, so I let interaction be my guide. If I’ve had you in my feed for ages and we’ve never chatted or RT’d each other, this relationship is not working for either of us.
Unfollowing shouldn’t feel like a faux pas–if you’re not getting content that you care about, then don’t be afraid to cut the cord. We’re all flooded with too much information to deal with excessive self-promotion and irrelevant links. Unfollow and regain control of your social media!